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The idea behind this fictional project was to create a simply stylish brand for a food blogger. The brand was inspired by these photos taken by photographer Heather Ford of lifestyle and meal scenes.
For the website, a clean layout allows the viewer to focus on the photographs and text. The fonts, contrast, and white space are reminiscent of a magazine. Even though the site is simple, it maintains style and personality.
The complementary palette for this project provides dimension, but because the tones of blue and orange are more muted, the colors provide a more relaxed, chic feeling.