The idea behind this fictional project was to create a cozy + inviting brand for an interior design studio. The brand was inspired by these photos taken by photographer Andrea Davis of farmhouse style interiors.
For the website, a clean layout allows the photographs to take center stage. The first thing that visitors see on the site is "Welcome Home" with a photo of a living room. This is meant to evoke that sense of belonging and shelter, like walking into your home.
The monochromatic (the tints and shades of one color) palette for this project is subtle, allowing the photos to pop. Using a warm brown as a base instead of the classic black, white, and gray monochromatic palette gives off that cozy feeling.