Creating Opportunities for Client Transformation with Jess Jordana

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As business owners who care deeply about the people we serve, it’s so exciting when we see our clients experiencing wins. In this episode of the podcast, copywriter Jess Jordana walks us through how we can create opportunities for client transformation. We talk about how offering a safe space and being willing to “listen with a filter” allows us to support the needs of others – both in life and business. This episode has lots of takeaways for you to apply to your business – be ready to take notes!

Meet Jess Jordana

Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually “get.” She runs Jess, XO, a copywriting agency for creative entrepreneurs and is the founder of The Promptlate® Shop. She drinks iced coffee all year round, and firmly believes if date night isn’t tacos, you’re doing it wrong. She couldn’t do a day in business without her cute hubs (Presley), her brand new baby girl (Parker Jane), and her doodle pup (Joey Tribbiani). She’s worked with everyone from solopreneurs to organizations like The Rising Tide Society, The GUIDE Culture, CEO School, and The Social Bungalow but her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college. She’s a brand new mama and is so grateful to be able to navigate what building (and re-building) her dream business can look like in balance with building her dream life.

Episode Highlights

• How Jess’ first day as a high school teacher didn’t go as planned, but taught her a valuable life lesson (06:52)
• A lesson from Jess on we can open the door for others to experience transformation by continuously choosing to create a safe space (10:46)
• How listening can help us better understand and serve our audiences’ needs (14:51)
• Why Jess says even though listening is important, we should “listen with a fliter” (18:09)
• How we can own our expertise without looking down on our clients (19:25)
• The shift that Jess is making in her content strategy to help her audience experience true transformation, not just quick wins (20:19)

Connect with Jess!

If you loved what Jess had to share and want to learn more from her, you can stay in touch with her on Instagram. Her website has more information about her copywriting services and Promptlate Shop (for Creatives who want to DIY their own copy)! I used the Promptlates for a lot of my own website copy, and am a fan!