If collaborating with other brands is a goal for your business, a media kit will be your best friend! Typically, a media kit is a PDF or page on your website that gives a brief overview of you and your business, your audience demographics, your online presence, and past collaborations. Whether a brand reaches out to you or you’re pitching to them, being able to share a media kit will help you communicate why you’re a good fit for a collab in a professional way. Wondering where to start? My media kit template for Showit websites includes the necessities to give you a jumpstart on putting one together. All you have to do is customize it! I’ve got some tips on how to make a media kit template work for you.
You are an important part of your brand, so don’t be afraid to show yourself! This is especially true if you are in an industry like blogging or coaching and have a personal brand. Even if you don’t have a personal brand, this applies – people want to know who they’ll be collaborating with.
(Example: Jenna Kutcher does a great job of showing her face and personality in her media kit!)
This was intentional, so that as the reader sees your photos, they can make a connection with you! It can feel weird to include several photos of yourself, but trust me – don’t skip this!
As a designer, I couldn’t talk about customizing a template without mentioning colors and fonts! 🙂 It’s so important that you are consistent with colors and fonts throughout your website, but especially in this media kit! Consistency is key to achieving a professional, polished look and making the browsing experience enjoyable.
If you already have brand fonts and colors, stick with those! If not, choose 2-3 fonts and 3-4 colors to use in your kit.
Make sure all of the logos included in the “as seen in” section are the same color! Having all logos be black, white, or one of your signature brand colors is best practice.
Like with color and font consistency, breaking up text makes your content easier to read. For example, instead of one long paragraph, break it into two shorter ones. You can also use headings & subheadings to call attention to each section. You’ll notice that I did this in my media kit template!
This is my favorite tip – include past partnerships and examples of your work (if applicable) throughout the media kit. So, if you’re a food blogger and taking photographs of the recipes is part of creating a sponsored post, sprinkle examples of your food photography into the kit.
In my template, there is a dedicated gallery for photos, but there are also photos in the blog statistics section and beside each sponsored post example.
While there is only one section for sponsored posts, you could also have a section with testimonials that link to your work, or include blurbs from articles/interviews along with the link. I did this in the custom media kit page I created for Salood!
Speaking of links, be intentional with how you use them in your media kit! This especially applies if your media kit is a page on your website. But you can add links to a PDF as well. The idea is that you will link to other places to show examples of blog posts, podcast interviews, your social media accounts, etc. Still, be mindful of how much you are linking and if the links are relevant. Your ultimate goal is to get the person reading your media kit to reach out to you about collaborating, so you want to keep them on the page as much as possible. When linking to other websites (or in this case, even other pages on your own site!) use the “open in a new tab” option so that they don’t loose your media kit.
Wohoo! You’ve made it to the end of this post. I hope the tips I’ve shared have you feeling more confident about DIY-ing a media kit for your brand. You’ve got this! If you have a Showit website, check out my media kit template page add-on! For my food blog friends, Food Blogger Pro has a great article that goes more in-depth on the purpose of each section in your media kit! You’ve got this!