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I support creative business owners in accomplishing their design dreams.
If you’re new to email marketing and looking for a platform that’s both easy to use and beautifully designed, Flodesk is a popular choice—especially among creative entrepreneurs.
In this post, I’m walking you through exactly how to get started with Flodesk, step by step. This email marketing tutorial is beginner-friendly! So even if this is your first email list, you’ll know what to do, where to click, and why each step matters.
🎥 Prefer to watch instead of read? The video version of this tutorial is embedded below:
Before diving in, let’s quickly answer a common question: what is Flodesk?
Flodesk is an email marketing platform that allows you to:
If you’ve heard of platforms like ConvertKit (now Kit), Mailchimp, or Constant Contact, Flodesk serves a similar purpose—but it’s especially known for its modern, design-forward email templates and intuitive interface.
Because of that, Flodesk is a great option for creative business owners who care about visual branding and want an approachable email marketing tool without a steep learning curve.
Before we get into setup, a quick note: Get 25% off your first year of Flodesk using my referral link!
I do earn a small commission at no extra cost to you, but I genuinely recommend Flodesk because it’s one of the easiest email platforms I’ve used—especially for beginners. Promotions can change, so Flodesk will always show you the current deal once you click through.
If you’re brand new:
Before sending anything, though, it’s important to fill in your account and brand settings first.
Click the profile icon in the top-right corner and go to Account Overview. Fill in your account details. A few features to highlight:
Your Flodesk handle is used for landing page URLs created inside Flodesk.
If you work with a team, you can invite members here.
Best practices for email marketing have changed. Using a Gmail or Yahoo address is no longer ideal.
Flodesk recommends:
This helps:
Helpful resources:
Once set up:
Flodesk uses hex codes for colors.
You can find hex codes using:
Copy each hex code and save it in your Flodesk brand settings.
Google Fonts are a great option because they’re free and widely supported.
If you already have an email list from another platform:
Your old platform should have instructions for exporting your list.
Segments allow you to group subscribers based on interests or behaviors.
Examples:
You can:
To create a segment:
You can also create segments later while building emails or workflows.
A freebie is a free resource someone receives in exchange for joining your email list. Examples include:
Freebies are one of the most effective ways to grow an email list today.
If you don’t have a website yet, use a Flodesk full-page landing page. If you do have a website, choose inline form and embed the form on any page of your website.
Key steps:
The easiest delivery method:
After signup, subscribers are redirected straight to the freebie—quick and simple.
A workflow is an automated email or email series triggered by an action.
Common uses:
To create a workflow:
Inside the email editor, you can:
Then:
That covers the core basics of Flodesk—from account setup to sending your first email. If you’ve been searching for a Flodesk tutorial that walks you through the process step by step, this guide should give you a solid foundation.
If you’re ready to get started, don’t forget use referral link for 25% off Flodesk! Happy emailing!
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