Opt-in freebies are free incentives that you offer your audience in exchange for their email address, and they’re a great way to grow your email list! That might sound like a lot of work, but don’t worry, you don’t have to deliver each freebie manually thanks to automated workflows in Flodesk. Once you do the ground work, Flodesk will take care of the rest for you.
To send opt-in freebies in Flodesk, you’ll need:
Once you’ve done steps 1 & 2, let me walk you through how to set up your automated freebie delivery email in Flodesk.
(Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I only share about companies that I truly believe in!)
For this tutorial, I chose the “Lead Magnet Delivery” workflow template. When you click customize, you’ll notice that there’s only one email in this workflow. That’s perfect because we only need to send one email that delivers the freebie.
How to Add a Workflow Trigger
So now that we have our email trigger set, let’s customize our email. To open the editor: 1) click the email preview in the second step of the workflow, then 2) hover over the email preview on the right sidebar and click “edit.”
Tips for What to Include in Your Email:
My Email Example:
To give my email some context, I am a Brand + Showit Web Designer. My freebie is a Brand + Website Clarity Checklist to help creative business owners clarify their brand and site goals.
Email Heading – “A freebie to help you on your business journey…”
Body Text – “Now for the fun part (drumroll please!). Here’s your Brand + Site Clarity Checklist. Congratulations on taking a step towards building the brand and website of your dreams. Just click the button below to grab it and dive in to clarifying your goals!”
Here’s what the box with the freebie description & download link looks like:
Besides customizing the salutation, I left the rest of the template the same.
Now that we have our email customized, it’s time to add the link to the freebie to the download button.
How to Attach Your Freebie File to the Download Button:
It’s that easy!
We’re done! I hope that this video has been helped you set up an automated freebie delivery email in Flodesk. If you have any questions, feel free leave them in the comments below.