I support creative business owners in accomplishing their design dreams.
As you might already know, a quality brand + web design isnât just beautiful. They must encompass authentic strategy to help you achieve your goals. Below are tips for improving your website by blending your heart, authentic strategy, and design so that you can book more clients. These 5 tips are all things that I implement when working with custom brand + website design clients.
Itâs tempting to make our websites like we do our Facebook accounts, wanting to share as much as we can about ourselves and our businesses.
In order to make valuable improvements your site, you have to start by understanding your audience. Take a look at your website with your clientâs point of view in mind. Is it easy to tell what you do, who you serve, and how you solve their problems?
Will your audience relate to the text, pictures, and colors they see on your site? Weâll talk more about branding next.
If youâre having a hard time imagining what your customers experience, as past clients or someone in your target audience for feedback on your site.
What does on-brand mean? Your brand is more than just a logo. In a nutshell, itâs how you communicate with your audience so that they always know itâs you. And your brand should be created and developed with your target audience in mind, like we talked about in point 1.
Once you define your brand, itâs time to make sure that your website follows your brand ârules.â
How do I make sure that my site is on-brand? Incorporate your writing style, your core values, and your mission statement into your website copy (text). Stick to your brand fonts, color scheme, and photo style.
Some people put a shorter version of their mission statement here, while others have a value message, or a problem-solution statement.
The idea is that by making this the first thing that someone sees when they land on your homepage, theyâll automatically know if theyâre in the right place.
The general formula for writing a value message is:
âI help [insert your ideal client] by [insert what you do] that will [insert how your offer solves a problem].
Once youâve written your message in this formula, you can get creative with the structure. Just make sure your statement identifies your ideal client, what you do, and how this solves their problem.
For example, the value statement on my website is: âHeartfelt brand + web design for Creatives who want to book more clients and serve well.â
Itâs okay to explore different ways to say this, Iâve changed mine a few times!
Itâs a good rule of thumb to keep your navigation menu to 7 items or fewer so that you donât overwhelm visitors. You want to make it clear and easy for them to find what you need.
If your current navigation has more than 7 options, is there anything that you can takeaway? Or can you combine certain options into one page?
Only the most important things need to be included in your navigation. Itâs normal to have more sub pages that arenât visible in the navigation.
Donât assume that your audience knows what to do, or leave them to figure it out themselves. Define a clear goal for your website (ex: booking clients, selling your product, getting podcast listeners, etc.)
You might have one main goal and other sub goals, but everything should work together to help clients move along the funnel to your major goal.
Based on your websiteâs goal, include at least one call to action on each page.
Ex: The goal of my website is to help me connect with and book brand + web design clients. There are calls to action through my website for visitors to view my services, and on the services page I invite them to contact me. See how I am moving them from point A to point C without giving them too many options at once?
You can also have calls to action to subscribe to your email list, follow you on Instagram, listen to your podcast, go to you YouTube Channel, etc.
Remember that the goals for these platforms are to nurture your audience there, then lead them back to your website for when they are ready to book your services, purchase your product, etc.
Before you go, I have a surprise for you! As you might have heard, Iâm launching a special offer on September 8, 2020. When you book my Brand Design Experience, Website Design Experience, or The Complete Experience, youâll receive access to my Trello for Creatives mini-course as a bonus.
In celebration of this, Iâm giving away a free 30-minute Brand + Site Feedback Session! The winner will get to hop on a call with me and ask anything theyâd like to about their branding, website, my services, etc. Iâm so excited to offer this! Youâll be able to enter the giveaway starting tomorrow, September 1, 2020, so be sure to follow me on Instagram @mayapalmerdesigns for updates.
I encourage you to take a look at your website with these tips in mind, and consider areas that you might improve. These tips go along with episode 6 of this podcast, where I share tips for writing website copy that makes your audience feel understood – so go back and listen to it, if you havenât already.
Do you love serving your clients and using your passions to make an impact, but find yourself struggling? Itâs not just you â being the owner of a growing business isnât always easy peasy, lemon squeezy.
What if a strategic, beautiful website that works for you was part of the solution to getting you back on track towards building the business you want? You could take a sigh of relief and log off to spend more time doing what you love (or at home with those you love).
If you want to see how well your current brand + site is serving your business take my free Brand + Site Checkup quiz. Based on your result, Iâll recommend a freebie to help you!
take the free quiz â
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