I love stories that remind us that kindness, generosity, and compassion never go out of style. Connecting with Salood, a Texas nonprofit that creatively provides financial support for families affected by pediatric cancer, was one of those instances for me. I’m so inspired by the work they do, and the resilience and joy of their ambassadors. Salood and I worked together to create a custom Showit website design for their growing nonprofit.
Salood was brings young cancer warriors and businesses together to create customized products sold to benefit families affected by pediatric cancer. Since being founded in 2019 by Joshua Castillo and Kenny Freeland, the organization has celebrated milestones of over $100,000 in product sales, $72,380+ funds raised, and 54 (and counting) Dallas-Fort Worth cancer families financially assisted.
On this journey, they’ve also gotten to work with some pretty amazing kids, who’s stories and resilience touched my heart. Salood is making waves and people are taking notice – they’ve gained support from celebs like Amy Poehler and Kristen Bell.
Salood came to me with fantastic branding, I didn’t want to change a thing! Inspired by nostalgic Nickelodeon colors, I loved that their brand designer had come up with something joyful and modern. They also have the cutest winking logo gif that I knew was a keeper.
While their branding was stellar, Josh’s goal was to create a fresh website design that:
I believe that no one should be ashamed of where they started, and Salood’s first website had helped them get this far. But I agreed that they had grown a lot, and it was time for a new website that did their amazing efforts justice! It is my sincere hope that I was able to accomplish this.
Every website design experience begins with my clients completing “pre-project homework.” This includes preparing the copywriting (text content) for the site. The words on a website play such an important part in getting a brand’s messaging across. Having these words before I start the design process sets the foundation for a strong, clear, and strategic website.
Since Salood already had a website, Josh submitted his existing copywriting to me. I then helped him further develop it into strategic messaging that would speak to his target audiences. Salood’s situation is unique because they have three distinct groups of people who visit their site (families interested in their programs, businesses and press interested in collaborations, and the general public that wants to show their support). With this in mind, I restructured their content to serve all of these groups, with a focus on their primary audience (families).
I also broke up their text to include compelling heading and subheadings, instead of just paragraphs. This makes text more skimmable, which is so important for a website! I also added call to action phrases (which would become buttons during the design process) to encourage interaction.
While I don’t offer full copywriting services, I’m always happy to help polish my clients’ words or provide suggestions for content!
Once we had all of their content ready, it was time to bring it to life with a strategic, fun website design! I specialize in using the Showit website builder, which was perfect for Salood’s needs. I love using Showit because it allows plenty of creative freedom for the design, while still being easy for my client’s to edit.
We wanted the site to be interactive to go along with Salood’s fun brand style! For example, you can hover over the Ambassador photos on the homepage to read their stories:
Press features are an important strategy that Salood utilizes to increase brand awareness and support. This intentional Press page, along with their downloadable media kit, will make it easier for them to pitch the organization to the press.
The “get involved” drop down menu is one of my favorite parts of the site! It is visually engaging and calls families and businesses to action.
By now, you’re probably starting to love Salood as much as I do! Alongside their website launch, they are launching their latest collaboration! Salood Ambassador Annabelle Grace and Kelly Wynne partnered to create limited edition Mama & Mini handbags. 60% of proceeds from purchases of the handbags go back to Salood. You can also visit Salood’s website to submit a donation directly.
I had so much fun working on this project, and I’m ready to help more amazing nonprofits and businesses achieve their website dreams! if you’re ready for a website that will support your growth goals, check out my VIP Design Experience.
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