It’s the people who see a problem and take the initiative to solve it that make this world a better place. Shirika Bevill is a Licensed Clinical Social Worker, and a proud resident of the State of Mississippi. She recently realized that there are no specific classes dedicated to teaching financial literacy in the Mississippi school system. Her new nonprofit, Believe to Achieve, strives to make financial education more accessible for students. It was my pleasure to create a nonprofit brand and website design that will help Believe to Achieve reach their local community.
Believe to Achieve’s brand is unique in that it needed to appeal to a broad age range. They offer programs for middle school, high school, and college students. Their branding needed to be fun enough to get the younger kids excited about learning, but not “too kiddie,” and also not too masculine or feminine. We ended up balancing bright colors (lime green, yellow gold, aqua) with darker, more mature colors (teal, dark green).
The choice to use a blue, green, yellow color palette is due to color psychology. Green and gold are often associated with money, and the lime green and yellow also add a cheerful aspect. Blue is associated with trust. In fact, that’s why banks often use this color (think American Express, Chase).
Believe to Achieve’s whimsical piggy bank logo is something that I hope will appeal to all students. It’s fun for the younger kids, and nostalgic for the older ones. So many of us remember stashing away our dollars and coins as kids!
Shirika is a past client of mine (we worked together to create her website for Therapy Unlimited). Since she was already using Showit, it was a no-brainer to create her nonprofit’s site in Showit as well! Showit is my website builder of choice because it offers lots of creative freedom and is easy for my clients to use.
Since Believe to Achieve is still in the early stages of developing their programs, we decided to create a simple website that can grow with them.
While the content is simple, this site is easy to navigate and makes Believe to Achieve’s mission clear. There is also an emphasis on inviting visitors to make donations or contact BtA to get involved!
The details for each of their programs were lengthy, using a pop-up slideshow made the content more digestable:
Shirika loves the new site, and her reaction to seeing her homepage for the first time says it all:
“Maya!!!! I LOVE IT!!! It looks great!!!”
I’m looking forward to watching Believe to Achieve grow and bring financial knowledge to Mississippi. If you’re looking for a designer to help you create a fun website so that you can meet your growth goals, check out my VIP Design Experience!