Building Genuine Community as a Brand with Elizabeth McCravy

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Elizabeth McCravy is on the show, and we’re chatting about how she’s built genuine community through her brand! This is a pretty special interview for me, because Elizabeth was a big inspiration for me in deciding what I wanted to do with my business. Her podcast was the first business podcast that I started listening to (I still listen to it to this day!) I’m also one of her students for her course with group coaching, Booked Out Designer. Elizabeth’s really awesome, I’m so excited for you to learn from her!

Meet Elizabeth McCravy

Elizabeth McCravy believes that smart strategy combined with plenty of personality leads to a thriving business. As a web designer, podcast host, and business coach, she spends her days designing gorgeous, strategic website templates from her home in Nashville and shares all her business strategy tips and tricks on her show – the Breakthrough Brand Podcast. She’s helped over 1000 business owners highlight their value and show off their skills through her library of beautifully designed and easily customizable website templates, and she’s on a mission to help every entrepreneur create a strategic, personality-filled website. Elizabeth is a Showit Top Designer and a go-to resource for the online business community. When she’s not teaching or designing, you can find her bingeing Law and Order: SVU, putting her certified yoga-teacher skills to work, or nose-deep in the latest mystery novel.

I wanted to chat with Elizabeth about community building because her course has such a tight knit community. As a founding member, it’s been cool to watch everything unfold, especially since you don’t often see super engaged communities with online courses.

Episode Highlights

• How being a college freelancer, yoga instructor, and new mama has shaped Elizabeth as a leader (04:11)
• The two things she attributes to helping her create an environment of community over competition (15:04)
• How planning, trial and error, and observing businesses outside her industry helped Elizabeth build a successful course and group coaching program (18:53)
• Elizabeth shares how she decides what content and offers to create for her varied audience (22:25)

Connect with Elizabeth!

If you loved what Elizabeth had to share and want to learn more from her, you can connect with her on Instagram and through her Breakthrough Brand Podcast. She’s also got an amazing Showit website template shop, and the course we chatted about in this episode, Booked Out Designer!