Summer Deep Dive #3: How to Create Content That Helps Your Audience Get Real Results

The podcast is on summer break! For June and July, I’ll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. Each episode will have actionable takeaways for you to dive deep into so that you can apply what you’ve learned to your business and life. 

About This Deep Dive:

“Quick Win” content like “10 headlines to use for your next blog post” is fun to share as an instagram carousel, and often gets a lot of engagement! But as copywriter Jess Jordana pointed out, this might not be the best type of content to help your audience experience true transformation. Jess explains that she wanted to “stop giving a way out of writing, and give them a way into loving it instead.” 

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The Takeaways:

• True transformation starts with a mindset shift! While quick tips are fun to post and often get more engagement, guiding your audience through the mindset work will be more valuable for them over time. 
• Think about a mindset shift / attitude that your ideal clients or customers will need to have before working with you or buying your product. Then, create content that supports them in making that change!