Creating an Instagram Content Strategy That Works for You

In this episode, Hayley Trejo joins me on the show to chat about the current landscape of social media (especially Instagram)! She shares her experiences working as a social media manager. We also chat about how to deal with the frustrations that many online business owners have been feeling lately due to changes with the platform. Hayley shares how you can create content that you’re passionate about, while working with the algorithm.

I also loved Hayley’s business tip about creating a strategy call offer for clients who aren’t yet ready to book your full services! So be sure to listen out for that part!

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Meet the Guest

Hayley is a Nashville-based social media manager and founder of Hayley Trejo Creative, a social media studio catered towards female creative service providers. She focuses on providing creative entrepreneurs with social media management, strategy development, and content creation.

When she’s not helping clients achieve their social dreams, you can find her at one of Nashville’s many brunch spots, creating content on TikTok, or attending a country music concert.

Episode Highlights

• Genuinely networking by just being a friend in the online business space (7:22)
• Hayley’s approach to learning about her clients’ industries as a social media manager (9:02)
• The importance of looking at your content from your audience’s perspective (10:10)
• Hayley’s advice for creating content that you’re passionate about while working with the algorithm (13:33)
• How Hayley created a strategy call offer for clients who aren’t yet ready for her larger service offering (16:41)
• Steps Hayley recommends taking to prepare for outsourcing your social media (20:07)

Want to hire a Social Media Manager? Takes these steps to prepare:

• Be clear on your brand identity – this includes both your brand messaging (voice, personality, value statement, etc.) and visuals (logos, fonts, colors, etc.)
• Know your ideal client and niche

Connect with Hayley

Social Media Management:

• Instagram: @hayleytrjocreative
• Website: hayleytrejocreative.com

Personal Brand:

• Instagram: @hayleytrejo
• TikTok: @hayleytrejo