I support creative business owners in accomplishing their design dreams.
There’s no denying that social media has become the go-to way to connect, and the food blog industry is no exception. As a foodie, I love to check out content from my favorite food creators every chance I get! During my lunch break, I’ll often pull up cooking videos on YouTube. When I’m waiting for my dog to finish with her vet appointment, I’ll scroll through food blogger Instagram reels, saving any yummy recipe videos that catch my eye. With so much potential reach on these social platforms, it’s easy to doubt if food blog websites are still relevant. But ignoring your website is a missed opportunity to enhance your community’s experience with your content. Let me explain why.
Have you ever heard someone say that social media is rented land? We often forget about it, but it’s true – we don’t own our social accounts. Though they probably won’t, an app could take your account down tomorrow. Now, I’m not trying to scare you, just remind you not to put all of your eggs in one basket. If Instagram went down tomorrow, even temporarily, would your audience know how to reach you?
This is one of the biggest reasons why I recommend having a food blog website, no matter how large or profitable your social media presence is. With a website, you own your domain and design. There’s a little corner of the internet with your name on it for you to establish a consistent online presence, on your terms.
Since your website is completely your own, you can make it what you want! Gone are the days where websites have to be boring and cookie-cutter. You have the opportunity to create a custom-tailored experience for your people, and have fun showcasing your personality – just like with your social media content! A well-designed website guides users through it, making it easy to find what they need. With the right food blog website, people will get a deeper sense of your brand and enjoy engaging with your recipes, videos, and other content.
Showit is my website builder of choice because of the creative freedom it allows! Check out my blog post on Showit vs. WordPress to learn more about Showit and how amazing it is.
Okay, I’ve been talking about how important your website is for a while now! But I’m definitely not saying that your social media content is any less important. Think of it like this: social media is the appetizer, and your website is the main course. Social media gives you the ability to reach new people quickly, and build community with your existing audience. Once they’re in your corner, invite them to your website to connect deeper! As a food blogger, your website can be a central hub that directs people to all of the various content you create (think blog posts and YouTube videos), your email list, and any products you offer (like a cookbook or digital products).
We just covered a lot! If you’re thinking, “Okay, I definitely need to give my website some TLC…but where do I start?” I have a freebie for you! This free Seasonal Website Refresh Checklist gives you suggestions on what to check on, update, and plan for as you prepare for the season ahead.
Feeling like it might be time to trade your current blog design for something that better meets your needs? Check out my brand + Showit website design services!
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