In this tutorial, I’ll show you how to create an automated welcome email sequence for your new subscribers using Flodesk.
If you haven’t heard of Flodesk before, it’s fairly new option in the email marketing world, joining other options like MailChimp and ConvertKit. Flodesk is known for it’s beautiful email templates, and how easy it makes email automation.
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Sending welcome emails to your subscribers is a great way to provide value and engage with your email audience while you are still fresh in their mind. Sending new subscribers emails right away, invites them to connect with you and your business right away, building the foundation for a better relationship.
I’m so glad you asked! Let’s dive into the good stuff. In this tutorial, we’ll be creating an email sequence that’s composed of 3 separate emails:
I got the ideas for the content to share in a welcome email sequence from Elizabeth McCravy, who has an awesome podcast episode on the topic.
Choosing a trigger lets Flodesk know when to start sending your workflow, and what subscribers to send the emails to.
To set a trigger:
To add a new email to the workflow:
It’s time to create your first email! Here are some tips for what to include in Email #1 (Introductory Email)
Now, it’s time to add a time delay to our workflow. I’d like Flodesk to wait 2 days before sending the next email. To do this:
Here are some tips for what to include in Email #2 (Resources Email)
*Don’t forget to change your subject line after you’ve finished Email #2!
Now, it’s time to add another time delay to our workflow. I’d like Flodesk to wait 2 days before sending the next email. To do this:
This is the last email in my 3-part welcome sequence. In this email, tell your new subscriber how they can work with you for a paid offer (ex: buying your product or course, booking your services).
In case you were curious, I’m a Brand + Showit Web Designer. My paid offer will talk briefly about my design services.
We’ll add the 3rd email using the same steps we used to add the 2nd:
Here are some tips for what to include in Email #3 (Your Paid Offer Email)
*Don’t forget to change your subject line after you’ve finished Email #3!
To edit an existing workflow, hover over the preview in the Workflows area and click edit. Flodesk will notify you that it must pause (temporarily stop sending) the workflow so that you can edit it.
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