I support creative business owners in accomplishing their design dreams.
Deciding to invest in professional web design for your creative business is an important decision, but it’s also an exciting one! Given that it’s a significant investment, choosing the right designer to help you bring your vision to life and knowing when to hire a web designer is important.
So, how do you know when the time is right to leap into the custom web design process? If you can answer “yes” to the following 3 statements, there’s a good chance it’s time:
Let’s unpack these 3 points a bit more.
Do you remember when you were a teenager, and you decided that your “kiddie room” just wasn’t right for you anymore? That’s how it feels when your business outgrows your website.
I recommend not investing in professional design if your business is super new, because you haven’t had a chance to really get to know your audience well and develop a brand. It’s common to pivot your business as you start getting more experience; you will clarify what you do and who you serve. (I know I certainly have – Maya Palmer Designs started in 2017 as a hand lettering shop!)
However, when your business does outgrow your current site, or when it’s time to invest in your first site, you’ll know. Your website is your online home, and it should match your branding and have the features needed to serve your clients well.
A well-designed website that is tailored to your brand and the needs of your audience can have a huge impact on your business. Likewise, a website that isn’t right for your business can hold you back.
Take a look at your current website + answer the following questions:
If your website doesn’t meet the “criteria” above, it’s might be time to hire a web designer to create a site that works for you, You don’t have time to fuss over a website that’s causing you (and potentially your audience) headache and stress. You’re busy enough as it is!
This last point is one that business owners often like to skip over, but it’s important! Let’s talk about the investment of your time and budget.
Do some research to see what features other business’ similar to yours have on their sites. Then, make a list of what features you think will serve your clients best. Take a look at a few different web designers’ sites to find someone with a style and design process that you like. Make note of the typical design investment / amount for the quality of site that you want.
Also consider any additional costs, like the monthly plan for your website platform, hiring a professional copywriter and/or photographer to help create content for your site, etc. I design websites on Showit, and often recommend the $29/mo plan.
At this point, it may feel like the costs are adding up quick. I encourage you to remember that quality web design is a worthwhile investment. Once your site is set up, it can become an avenue to help you connect with + book more clients, while saving you time!
Another important investment to consider is the investment of your time. Most designers (myself included) will want to get your feedback throughout the design process. If it’s a busy season in your business, consider scheduling your new website design for a time when you can be more available to dedicate attention to the process.
Phew, we just unpacked a lot, didn’t we?! If you’ve made it to the end of this article and feel like the time is right to hire a web designer and invest in a quality site for your creative business, take a look at my Custom Showit Web Design Services.
If you’re not quite ready for a new site yet, that’s okay! Save this article for later so that as your business grows, you’ll know when it’s time for a custom site.
No matter what you decide, I’m cheering for you!
for fellow Designers
for the DIY-er
for growing Creatives
I plan to move my clothing store business online by launching a website where my customers can easily browse my products and place their orders. I’m glad that you emphasized how important it is for a business website to be tailored to your brand and the needs of your audience if you want it to leave a huge impact on your business. I’ll be sure to take note of this while I look for a web design company to hire for the job soon.