Empathy-Driven Marketing Explained with Grace Griffith

As creatives, many of us have a tendency to be purpose-driven. This often leads to not wanting to sell our services and products because it feels “too salesy” or “sleazy.” In this episode of the podcast, copywriter Grace Griffith shares how we can create messaging that actually feels good and converts to sales by meeting our audiences with empathy.

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Meet the Guest: Grace Griffith

Grace Griffith is a copywriter and messaging strategist for coaches, consultants, and course-creators. She specializes in crafting messaging that builds trust  – leading to more engagement, connection, and conversions for her clients. Grace believes marketing should be grounded in empathy and that good listening is what causes businesses to stand out. When Grace isn’t writing copy or studying data, you’ll find her reading fiction or business development books, practicing yoga, or traveling with her husband and three-year old.

Episode Highlights

Here are some of the things you’ll hear us chat about in this episode:

• How Grace started her copywriting business by collaborating with other teacher entrepreneurs (3:39)
• How learning to ask the right questions as a teacher helps Grace in her business (6:35)
• What empathy-driven marketing is and why it matters (9:20)
• Practical ways to show more empathy in your marketing (14:26)
• The question that Grace always asks to get insight on her ideal client (17:18)
• Grace’s tip for making your writing sound more like how you talk in real life (18:21)
• When Grace recommends hiring a copywriter for your business (20:12)

Connect with Grace

As you’ll hear her share in this episode, Grace loves to connect with other business owners in her Instagram DMs! You can find her on Insta @gracemariegriffith, or learn more about her services at https://www.gracemariegriffith.com/